Samsung has been quite keen to push the Times Square factor of its Galaxy S4 launch, sending out pics of the gigantic and presumably extremely expensive adverts with which it has adorned the square.

Now LG has seen fit to engage in a game of "my ad's bigger than your ad", planting an even bigger advert for its Optimus G handset directly above Samsung's.

The best bit? The advert reads: "LG Optimus G is here 4 U now" - essentially mocking Samsung's current obsession with the number 4 and its "Be ready 4 the next Galaxy" teaser campaign.

We like a bit of competitive advertising, especially when the underdog has a go. LG has a good point, as its Optimus G is already out and we imagine will likely match the SGS 4 for specs.

Unlike in the UK, in the US comparative advertising is encouraged, so it isn't uncommon to get adverts bluntly claiming one product to be better than another. LG has clearly embraced this for its Times Square advert.

We can't even begin to imagine how expensive its bigger and brighter ad must have been, but it's worked. The light is shining on LG on Samsung's own launch day. 

For those waiting 4 the next Galaxy (see what we did there), Pocket-lint is in New York as we speak and will be bringing you all the details you need on the SGS 4 the moment they are announced.

ee.co.uk - PAY MONTHLY PHONES The Samsung Galaxy S10+ is now available on EE who have been awarded the UK’s best network for the fifth year running. RootMetrics tested the four UK networks and EE was faster and more reliable than all of them, with better data performance. Their network has come a long way since they launched in 2012. Back then they had 11 UK cities covered by 4G. Today they cover most of the UK’s land mass, thanks to 19,000 state-of-the-art 4G sites. They’ve got faster, too – from 50Mbps to a maximum speed of 400Mbps. And they’re soon to experience even greater possibilities with the launch of 5G.

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