HTC will unveil its new flagship Android smartphone on Tuesday 16 May but has already confirmed its name and one of the handset's long-rumoured new features: squeezable sides.
The company has posted an official teaser video for the phone, entitled "HTC Squeeze the Brilliant U", which follows up on a previous tweet and invitation to watch the launch event live.
Added to the invite for the launch event, received by Pocket-lint last week, it cements the name, "HTC U". It also shows a variety of different objects being man-handled, a reference to the touch-enabled sides of the phone many have previously reported on and HTC itself has hinted at before.
There are also a couple of new, vague shots of the phone in the teaser so it's well worth a watch.
The HTC U, formerly known as Ocean or HTC U 11, is thought to sport a 5.5-inch WQHD 2560 x 1440 display, Qualcomm Snapdragon 835 processor, 12-megapixel rear camera and 16-megapixel front-facing camera.
It is also said to come with 64GB or 128GB of internal storage, a microSD card slot for expansion, Android 7.1 Nougat and HTC's own Sense 9 UI.
There have been plenty of rumours in the build up to the May event. You can read the best of them here: HTC U 11 'Ocean': What's the story on HTC's next flagship?
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