When is blue not blue? When it's metallic blue. That's the message coming out of HTC which has confirmed that the HTC One Metallic Blue smartphone announced in the US exclusive to Best Buy is a different hue of blue when compared to the HTC One Vivid Blue announced in the UK as an exclusive to Carphone Warehouse at the start of September.

"PSA: The 'Metallic Blue' HTC One announced today is a slightly deeper shade than the 'Vivid Blue' announced in Europe last week. Not same." wrote Jeff Gordon, HTC's social communities manager on Twitter.

htc one metallic blue confirmed for best buy but it s a different blue to uk model image 8

The UK's Vivid Blue HTC One is more turquoise in colour

Although it's hard to tell at first glance, if you look closely at the pictures on HTC's own site compared to our own hands-on with the phone, official press shots show a darker blue compared to the more turquoise blue as seen in the UK.

That's handy, seeing as in the US the phone will be a Best Buy exclusive on 15 September. Best Buy's corporate colours? That's right a darker shade of blue. 

The phone will be available on Sprint, AT&T and Verizon and is identical to the standard silver, black and red versions of the popular Android flagship smartphone. 

ee.co.uk - PAY MONTHLY PHONES The Samsung Galaxy S10+ is now available on EE who have been awarded the UK’s best network for the fifth year running. RootMetrics tested the four UK networks and EE was faster and more reliable than all of them, with better data performance. Their network has come a long way since they launched in 2012. Back then they had 11 UK cities covered by 4G. Today they cover most of the UK’s land mass, thanks to 19,000 state-of-the-art 4G sites. They’ve got faster, too – from 50Mbps to a maximum speed of 400Mbps. And they’re soon to experience even greater possibilities with the launch of 5G.

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