HTC has announced the Desire 500, a cheap(ish) and cheerful handset aimed almost exclusively at Taiwanese students.

A Qualcomm Snapdragon 200 1.2Ghz quad-core processor runs the show, coupled with 1GB of RAM, while its 4.3-inch 800 x 480 display and 4GB of on-board storage reinforces its entry- to mid-level nature. There is a microSD card slot, however, that allows for expansion by up to a further 64GB.

An 8-megapixel camera can be found around the back, with a 1.6-megapixel snapper on the front. It can record video at 720p, while the 1,800mAh battery allows for up to 17.8 hours of talktime on 3G, 401 hours of standby.

HTC Sense 5 is overlayed on Android Jelly Bean, and the phone measures 131.8 x 66.9 x 9.9mm and weighs 123g.

We doubt HTC will ever bring the Desire 500 to these shores, opting to focus heavily on the HTC One Mini in that space instead. It seems like a rather underspec'ed device to make much of a splash in the UK, but will no doubt do very well in its homeland.

The price of NT$11,900 (£258) SIM-free seems a little steep, but it will no doubt be subsidised on a contract.