The HTC Incredible S was launched in The Carphone Warehouse and Best Buy yesterday, and normally-blonde Girls Aloud member Sarah Harding even went as far as to dye her hair black to match the handset.

Featuring in both the initial photoshoot and being the face of the phone, if you like, Harding's new look was designed to match the sleek black finish of the new handset. That, or to help her win a part in the next Twilight movie.

“Doing the shoot for the HTC Incredible S really brought out my dark side," she said. "It’s the first one I’ve done since changing my hair colour so it was fun seeing the shots; it felt like I was looking at a different person. What a cool mobile phone to be the face of, I love the slick matte-black design that plays on all the amazing stuff that it’s got going on inside. It’s the perfect accessory to compliment my new hair colour!”

The HTC Incredible S is a Carphone Warehouse and Best Buy exclusive, and is now available in around 800 stores countrywide. It features a 4.1-inch Super LCD touchscreen, 5-megapixel camera with 720p video shooting ability, and, mercifully, doesn't know any of the words to Love Machine.

- HTC Incredible S hands-on

HTC Incredible S vs HTC Incredible