Palm’s former CEO Jon Rubinstein has said that HP is internally debating whether or not HP will keep the Palm name alive now that it is owned by Hewlett Packard something that could see the end of an era for the smartphone brand 18 years after its creation.

Rubinstein made the comments on stage at the Dive Into Mobile conference in San Francisco when directly asked whether the “Palm name will continue?”

Rubinstein’s response:

“That’s something we’re debating. What do you think we should do?”

Kara Swisher, who was interviewing the former CEO say he should “get rid of it” to which Rubinstein professed “Okay... I don’t really have much of a connection to the Palm brand.”

Rubinstein also conceded that the Palm Pre could have been marketed better.

"We just ran out of runway…. We looked at a variety of different alternatives, and at the end of the day we decided that the best thing to do was to hook up with a partner that could get webOS to scale….The most expeditious outcome was to partner with HP."

HP bought Palm earlier in the ear, and although has since launched a follow up to the Palm Pre, the Palm Pre 2, failed to do much with the Palm brand so far.

HP has on a different occasion said that it was developing the webOS operating system for its printer range.

Should HP ditch the Palm name? Let us know in the comments below