Honor has announced the Honor Play, a new big screen device with gaming front and centre. Honor Play is a single handset for now, but Honor is clear that it forsses a range of devices with the Play branding.
We don't yet know the pricing for this phone - that will come at IFA 2018 - but it follows in the footsteps of the Honor 10, a handset it shares a lot of DNA with - not least the Kirin 970 chipset and the GPU Turbo mode (on by default) which reduces power consumption by up to 30 percent and boosts graphics performance by 60 percent.
In a move to express the phone's true gaming credentials Honor has teamed up with a number of games publishers to bring games including PUBG Mobile and Asphalt 9: Legends to the Honor Play with enhancements designed to take advantage of the phone's GPU Turbo graphics.
Honor says that PUBG played on the Honor Play will offer a smoother and more comfortable gaming experience thanks to customised in-game graphics performance for example.
For those that like numbers, that means it features close to full frame rate of 39.46 and a stable jitter rate of 0.21 per cent. On PUBG MOBILE, the AI 4D Smart Shock function is also enabled for 30 different scenario vibrations, and will respond according to the direction of approaching enemies or gunfire, and you will even feel the kickback as you pull the trigger. Impressive.
Likewise Honor has also teamed up with Gameloft to ensure the popular racing franchise is even smoother on the Honor Play. Internal tests by Honor show that the Honor Play has a median FPS of 30 and a FPS stability of 89 per cent, which is fantastic for a phone at this level.
The phone is a 6.3-inch, 2340 x 1080 pixel handset with an 18.5:9 aspect ratio. It's a looker, but it also has size on its side - it's just a little bigger than the Samsung Galaxy S9+, and bigger than the Huawei P20 Pro.
While the Honor 10 has a glass back there's a matte metal body on the Play; it's designed to be grippy so it's less likely to slip in your hand. It's available in midnight black and navy blue in the UK, although there's a a black and red 'Player Edition available through a partnership with Audi Sport - it's available from HiHonor.com only.
There's a 4D haptic engine, increasing vibration across the device, while there are also 3D gaming sound effects. A special mode also brings you an uninterrupted experience so you can stop notifications and the like.
Battery life is going to be interesting when gaming - there's a 3,750mAh unit so it should last through the day, but how that will fare when playing remains to be seen.
Finally, there's a rear fingerprint scanner and a vertically aligned dual camera on the back; on the base of the phone there's a 3.5mm headphone socket.
You can see the reveal of the new Honor Play at IFA 2018 via the livestream on the 30th August 2018 1pm BST: