Orange and HMV have announced that Orange products and services will now be sold in selected HMV stores across the UK.

A first for Orange, the agreement will see Orange "show and sell" spaces in HMV with a focus on music, games and video handsets and services.

15 concession stores will be rolled out from June 2009, with 100 locations earmarked to have the Orange-themed areas by Christmas.

Tom Alexander, CEO Orange UK, said: "Moving beyond mobile and into media and entertainment is a key part of our future, and joining forces with such an iconic and well-loved brand as HMV allows us to mark our clear intention in this area, while expanding our presence on the high street".