Orange and Nokia have announced a strategic international partnership, extending the first agreement signed by the two companies in February 2008.
The two companies have committed to a 3 year partnership, which will include the addition of ten new Nokia handsets to the Orange Signature range and the addition of music to as well as games, advertising, maps and location-based services.
Orange and Nokia have agreed to launch a suite of integrated multimedia services on the new Nokia handsets, across nine major markets, in an initiative designed to boost the adoption of mobile digital entertainment.
As part of the strategic partnership, customers will have direct access to the Orange Music Store, both Orange and NGage games, as well as Nokia Maps. Under the Orange Signature programme, all services will be integrated into the Orange user interface.
Nokia's Mobile Maps platform and GPS technology will be introduced to a wide portfolio of Nokia handsets in the Orange Signature range, allowing for navigation, location based search and advertising services. The two companies plan to create 10 million active Mobile Maps users on Nokia devices within the Orange footprint by 2010.