The launch of BlackBerry 10 is just around the corner now and RIM is still keen on the idea that the new operating system could find its way on to handsets made by other manufacturers. There is even the notion that the company could ditch its hardware division altogether and operate more like Google does with Android than Apple generally.
Speaking to German newspaper Die Welt, Thorsten Heins, RIM CEO, said the company still had ambitions to license BB10, but not before it has been launched successfully.
"Before you license the software, you must show that the platform has a large potential," he said. "First we have to fulfill our promises. If we prove that, licensing is conceivable."
It may be a strategy that defines Research in Motion's future, as Heins also revealed that one option being considered is the sale of its hardware production arm as it looks further forward.
"There are several options, including the sale of the hardware production," he told Die Welt. "But there is no reason for us to decide rashly. It is important, first of all, that we successfully put BlackBerry 10 on the market. Then we shall see."
It seems there is no rush to decide either way at present. As Heins claimed, since RIM's massive restructuring process the company has a clean slate. "We are debt-free and have $2.9 billion cash available," he said.
How it spends that cash will be the making or breaking of RIM and BlackBerry.
Pic: (cc) Official BlackBerry Images
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