Apple has confirmed that it will be giving away it's iWork, iPhoto, and iMovie apps on iOS free for all new iPhone and iPad devices moving forward.

All five apps are free on new iPhone, iPad or fifth-gen iPod devices rather than the previous £10, which, Cook claims, most customers currently use.

If you have a new device, when you install iOS 7 it will automatically prompt you for your free download. "With one touch, boom, all five of these apps are downloaded for you, and some additional ones," Tim Cook said.

"We think that iWork is a really key advantage for a customer's productivity, and that iPhoto and iMovie are great for their creativity," he said. "No other platform has apps like these. We think all iOS devices are made better if they have these apps."

Not bad for free - thanks Apple.