Apple has confirmed it has hired Paul Deneve, the former CEO of Yves Saint Laurent.

Deneve - who, incidentally, previously worked at Apple in Europe in the Nineties - will take a vice-president position at the Cupertino-based company, but doesn't become head of retail, a position still open since the head of retail left last year. 

In a stock statement to a number of US newspapers and news agencies, Apple confirmed that Deneve would instead work on "special projects" and report directly into Tim Cook, Apple's CEO. 

What those special projects are hasn't been detailed, but it has led many to believe that Apple is gearing up to launch a smart watch to compete with the likes of Pebble, Motorola and Sony. 

The market in recent months has really started to gather momentum, along with wearables in general, with many believing it will be the next big product category as people look beyond the smartphone to get their daily information hit. 

Before YSL, Deneve also worked at Nina Ricci: perhaps it's finally time for an Apple perfume, eau de iPad anyone?

ee.co.uk - PAY MONTHLY PHONES The Samsung Galaxy S10+ is now available on EE who have been awarded the UK’s best network for the fifth year running. RootMetrics tested the four UK networks and EE was faster and more reliable than all of them, with better data performance. Their network has come a long way since they launched in 2012. Back then they had 11 UK cities covered by 4G. Today they cover most of the UK’s land mass, thanks to 19,000 state-of-the-art 4G sites. They’ve got faster, too – from 50Mbps to a maximum speed of 400Mbps. And they’re soon to experience even greater possibilities with the launch of 5G.

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