Apple has confirmed that the white iPhone 4 will, finally, be landing - stating that it will hit Apple Stores on Thursday 28 April.

The white iPhone 4 was widely expected to land in spring 2011 after a photo hit the web in December which showed a new Apple Store sign that clearly read: "The white iPhone 4 will be available in spring 2011" which, in turn, backed up an Apple statement released back in October.

Apple first stated that the white handset would be hitting the shops by the end of July 2010, a statement backed up by Apple in the UK originally.

Then it was delayed for a few weeks, before an announcement was made stating that: "white models of Apple's new iPhone 4 have continued to be more challenging to manufacture than we originally expected, and as a result they will not be available until later this year".

But now it's here - about 9 months late.

"The white iPhone 4 has finally arrived and it’s beautiful," said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. "We appreciate everyone who has waited patiently while we’ve worked to get every detail right."

White models of iPhone 4 will be available in Austria, Australia, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Macau, Netherlands, New Zealand, Norway, Singapore, South Korea, Spain, Switzerland, Sweden, Taiwan, Thailand, UK and the US, beginning Thursday 28 April.

Availability details will be available at launch at and

The iPhone 4 is available with Three on 24 month contracts starting from £25 a month or on The One Plan for £35 a month, including all-you-can-eat data, 2,000 any network minutes, 5,000 Three to Three minutes and 5,000 texts. You can also get your iPhone 4 on PAYG for £499.99 where a £15 top up will get you 300 minutes, 3000 texts and all-you-can-eat data.

The iPhone 4 will also be available on o2. "Our tariffs will be the same as for the device’s much-loved and well-established black cousin, starting from £21.50 per month on a 24 month contract with 100 minutes, 500 texts, 20 MMS, inclusive tethering and 500MB of data, and an upfront cost of £304.99," says the operator.