Following the news that O2 has lost its operator exclusive on the iPhone, Carphone Warehouse has suffered a similar fate with its retail exclusive.

Phones4U has announced that it will be selling the Apple iPhone range from both Orange and O2 in shops and online while Orange's in-store deal with HMV means the Apple mobile will also be on sale in select HMV stores too.

The news from Phones4U alone means the iPhone will be available soon at an additional 400-plus shops across the UK.

Brendan Sweeney, Phones4U's managing director said in a release: "We are very pleased to be partnering with both Orange and O2 to sell the iPhone. Recognised for our in-depth understanding of the youth market and their needs, our knowledgeable and skilled staff are in a strong position to introduce the Apple iPhone to our Phones4U customer base".

It's as yet unknown when Orange iPhone sales will begin, with mid-November thought likely, while Vodafone will also offer the device in 2010.