JiWire, an "Ads for Access" Wi-Fi provider has announced that members of the JiWire Wi-Fi Advertising Network are offering iPhone and iPod touch users the option to connect to Wi-Fi networks for free in exchange for viewing a JiWire-supplied advertisement.

The option will be available at select Wi-Fi hotspots located in airports, hotels, cafes, and other locations around the world.

Members of the JiWire Wi-Fi Advertising Network operate more than 100,000 hotspots.

"The incredible success of the iPhone represents a tipping point in the mainstream use of handheld, Wi-Fi-connected devices", said Kevin McKenzie, chief executive officer, JiWire.

"Our Wi-Fi advertising platform is ideal for both network operators seeking suitable business models and for marketers seeking to capitalize on the unique advertising opportunities we offer."