We've brought you news on the new high-end style offering due from Samsung and Bang & Olufsen before, but the official countdown to the device's launch has now begun.
As of Thursday, thanks to the preview site created by the two companies, it seems we've only 18 days to wait until all will be revealed about the Serene follow up, also known as the SGH-F310.
As well as news of the new site, which doesn't reveal much, some spy pics of the new phone have also turned up which shows that the handset will offer an unusual slider form factor.
The Serenata is thought to have a focus on music features with 4GB of internal memory, and as well as an MP3 player will offer MPEG4 playing abilities.
With no keypad, this will be a touchscreen device with a 240 x 240 screen, which appears below the scroll-wheel, which will apparently offer controls for playlist scrolling and track selections.
We'll bring you more info on this strange looking device when we have it.