That's right folks, when America wakes up a little later it will be iDay and queues are now properly forming outside Apple and AT&T stores all across America for the 6pm launch.
When we say proper queues we mean real consumers as opposed to the line-lovers, nutjobs and oddballs who, in some cases, have been there as early as Tuesday.
Eager-beavers are camping out over night, braving the rain, in the hope of being certain of nabbing themselves one (or two if they go to an Apple store) of the phones.
So all that remains to be seen is whether there will be trampling and chaos, or if peace-loving Apple fans behave themselves in front of the holy iPhone...