According to new figures out this week, Britain's are hooked on text voting when it comes to having their say in reality TV and radio shows.
A recent survey has found that over a fifth of all mobile phone users in the UK voted in television or radio poll in January this year.
The 8.9 million people are just a fraction of the 83.6% who sent a text message in that month.
"The prevalence of reality television shows such as I'm a Celebrity Get Me Out of Here, Big Brother and Pop Idol in the UK is clearly changing mobile phone behaviour", said Paul Goode a senior analyst from M:Metrics, the company behind the survey.
The survey also found that games downloads are still struggling to take off with the mobile population. Only 4% of mobile phone users downloaded a game compared to 11.6% who used their phone to access news and information.
You can now get the gadget world's top news stories, reviews, our most rated products in the last 3 months and website of the day to your phone wherever you are, whenever you feel like it.
Developed by Refresh Mobile, the Pocket-lint Mobizine allows mobile phone users to receive a "snack size" version of Pocket-lint in a rich, colourful format and in a style they know and trust.
“We are really pleased to be able to offer Mobizine customers the chance to catch up on all the daily news and reviews on the UK's leading gadget site even if they can't make it to a PC”, said Elaine Devereux at Refresh Mobile about Pocket-lint.co.uk.
Costing just pennies, each edition is cheap, quick to download and can be read without a network connection - on the bus or tube, for example.
Mobizines are available to all, regardless of mobile operator.
Aside from Pocket-lint, users will also be able to get Mobizine versions of GQ and Glamour, OK!, TimeOut, ITV, Daily Snack, TV Genius and sports news from TeamTalk.
To download the Pocket-lint Mobizine to your handset, text 'Mobi' followed by the word pocket to 63333 and follow the instructions to download.
More information can be found atpocket-lint.co.uk/mobile