TDC, a Danish company has secured the rights to launch an easyMobile mobile phone service in the UK. The company will use T-Mobile's network coverage to offer a ‘no frills' SIM card only service that will launch in the UK in March next year.
To keep the costs down easyMobile won't be offering handsets or have any stores in the UK, however it will be offering monthly and pay as you go services for customers who already own a mobile phone.
With the mobile phone handset market becoming saturated, easyMobile are hoping that rather than being driven by the latest handsets users will prefer to opt for the cheapest call prices.
Currently mobile phone operators in the UK heavily subsidise handsets to entice new customers.
Get the brand new Samsung Galaxy S9 and S9+ on the network that gives you 4G in more places than any other. EE runs the UK’s biggest and fastest mobile network, offering superfast 4G in more places than any other operator after pioneering the UK’s first superfast 4G mobile service in October 2012. The networks coverage extends to 90% of the UK’s landmass and EE has received extensive independent recognition, including being ranked the UK’s best overall network by RootMetrics.