Essential has quietly launched a new product: its long-awaited magnetic headphone jack adapter. And it's crazy expensive.

The company is not exactly on steady ground, thanks in part because its first device, the Essential Phone, wasn't a hit, and more recently, its founder is at the center of a major sexual harassment controversy from his days at Google. Nevertheless, it has released its next product - something it first teased over a year ago. It was expected to ship this past summer, but that didn't happen.

The headphone jack adapter, called the Audio Adapter HD, costs $149, which is about a third of the cost of the Essential Phone. Its price is marked up because it's a magnetic accessory designed specifically for Essential Phone, and it supposedly brings “studio quality" audio performance and an “audiophile-grade" meant to drive "audiophile-grade", according to Essential's press materials for the device.

Keep in mind Essential only sold 90,000 units of the Essential Phone in its first six months, has reportedly cancelled the successor, recently laid off a size-able chunk of its employees, and was once considering a sale. However, a report from Bloomberg claimed Essential is trying to develop an AI phone with a Google Duplex-like software that will serve as virtual version of you, responding to messages and making appointments for you.

It's unclear if that device will ever come to fruition. And it's equally unclear if Rubin, the co-founder of Android, is still at Essential. - PAY MONTHLY PHONES The Samsung Galaxy S10+ is now available on EE who have been awarded the UK’s best network for the fifth year running. RootMetrics tested the four UK networks and EE was faster and more reliable than all of them, with better data performance. Their network has come a long way since they launched in 2012. Back then they had 11 UK cities covered by 4G. Today they cover most of the UK’s land mass, thanks to 19,000 state-of-the-art 4G sites. They’ve got faster, too – from 50Mbps to a maximum speed of 400Mbps. And they’re soon to experience even greater possibilities with the launch of 5G.

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