IFA, Internationale Funkausstellung, now holds one of the most significant spots on the calendar for international launches and product showcases.
The show started in 1924 as a radio convention and now, hosted in Messe Berlin, it's one of the world's largest tech shows. Unlike many, IFA is open to the public, meaning anyone can go an marvel at the latest and greatest technology.
When is IFA 2018?
IFA 2018 is being held in Berlin from 31 August-5 September. These are the dates that the show is open to the public at Messe Berlin.
However, the press day - when information about new products is released - will fall on the days before this with 29 and 30 August likely to be the most active in terms of new announcements.
We be there in force to bring you all the announcements that matter as they happen.
What will be launched at IFA 2018?
IFA 2017 gave us some great launches, including Sony's new HW-1000XM2 headphones, the Fitbit Ionic and the LG V30 phone.
As we're still some time from the new show, the exact details of what will be launched at IFA 2018 remain something of a mystery, but there are some early indications of what we might expect. As companies make announcements, we'll keep this feature updated with all the details.
LG at IFA 2018
LG used IFA 2018 to launch the LG V30. It was the first time that LG had actually launched at the show and it was the first time that the LG V30 was going on sale in Europe. With people already talking about the LG V40 - and the mention of an LG V35 - there's every chance that LG might use the show for its second major device launch of the year.
Panasonic at IFA 2018
Panasonic usually has a large presence at IFA and with the company celebrating 100 years, it's sure to have something to talk about at IFA 2018. Exactly what that might be at the moment, we can't be sure.
Philips at IFA 2018
Philips is likely to use IFA 2018 to reassert its TV line-up, as well as push some of its other consumer segments. Expect news of its OLED TVs.
Samsung at IFA 2018
Samsung has used IFA to announce one of the biggest devices of the year - literally. For many years, IFA was the launch pad for the Samsung Galaxy Note. Will that be the case for the Samsung Galaxy Note 9? That remains to be seen, but we're hearing a lot of rumours about this new handset already.
Sony at IFA 2018
Sony often has something to launch at IFA, be that a new flagship TV, headphones or even an Xperia handset. Having just announced the Xperia XZ2 Premium, the company has a full roster of new phones, so at the moment it's hard to figure out exactly what Sony might be sharing. There's a lot of talk about 8K televisions, so perhaps that will be where Sony directs its efforts.