The "First ELSE", described as a new "state-of-the-art mobile device" from Israeli design house Emblaze Mobile has finally been unveiled at a London launch event which Pocket-lint attended.

The First ELSE focuses on a "unique user experience" with the claim being that a user can interact with the device's features - such as phone, GPS or camera - "in the same way they interact with the equivalent stand-alone devices used on a daily basis outside of the mobile experience".

Powered by the Linux-based "ELSE Intuition", a new mobile platform jointly developed by software co Access, the First ELSE can run multiple applications simultaneously with its TI OMAP 3430 mobile processor.

Specs for the new UMTS/HSDPA handset include a 3.5-inch, 854 x 480 resolution capacitive touchscreen display with tactile feedback, Bluetooth 2.0 + EDR, a 5-megapixel camera, GPS and A-GPS as well as proximity, ambient light and tilt sensors.

The device is expected to go on sale to consumers in 2010 - we will keep you posted.