If you were an executive at Fisher Price watching how much fun children have with their parents' iPads you could do one of two things. You could decide you’re never going to better Apple’s device, give up and go home, or you could use it in your own range of toys, to give them a more dynamic feel. Happily, Fisher Price has opted for the latter, and has created a couple of products that use Apple’s tablet to keep kids quiet.
The first is a new version of its Apptivity case, which keeps the iPad safe from drops, knocks and even drinks spills. Then with some additional cards, and a free app, your little people can have fun using AR to make helicopters hover and fly about via the iPad's camera. It’s simple and fun. There are also puzzles, jigsaws and other educational games included and a pen so you can write on the screen.
But more exciting is the Apptivity Barnyard. The version we saw was a little rough around the edges, because it’s not out for quite a while, but it’s a lovely idea. The case attaches to your iPad, which keeps it safe, and provides a barnyard scene that forms part of the experience.
There are little plastic animals included, which when placed on the iPad’s screen enable it to recognise what they are. From there, you get to interact with the animals, put them in the barn, pour them a drink of water and generally look after them. It’s aimed at children aged from 8 months, and with Pocket-lint’s little person, we can really see this would be a massive hit.
The Barnyard will be available this autumn, and will cost about £35.