Hexbug creator Innovation First is hoping to repeat the resounding success it has had with its robotic bug range with a new range of scuttling, vibrating collectables. And this time it has partnered with Mind Candy to bring its tech to Moshi Monsters.
Bobble Bots Moshi Monsters Moshlings may be a bit of a mouthful, but Pocket-lint fully expects them to be every bit as big as the rest of the Moshi toys released to date, if not more so. The fact that they move about, seemingly of their own free will, is something that will thoroughly delight smaller children. Almost as much as it did with us.
The Bobble Bots use the same patented Hexbug nano technology as their creepy cousins, which essentially whizz about on their own merry paths, but the major difference is they each have massive noggins; he-uuuge wobbling bonces with foreheads bigger than Ant from that there them Ant and Dec.
There will be 24 Bobble Bots Moshlings available on launch, and eight of them will be available to buy individually, while some will only be able to be collected by buying one of the many playsets Innovation First is launching. They also unlock exclusive content in the Moshi Monsters online world, so they'll prove an instant hit with children who subscribe to Mind Candy's phenomenally successful website.
As well as the individual Moshlings, which retail for £4.99 per Bobble Bot, there are four starter sets, which come with a small patch of land for the Bot to zip about on. There are four unique Moshlings to collect in this form, costing £12.99 each.
Then there's larger starter sets, featuring a further three individual characters to collect; a Bobble Bots Moshi Monsters House, which comes with Oddie and different wallpaper combinations for the house itself - that will cost £29.99; and finally, there are four stores that Moshi Monsters fans will instantly recognise. These each have their own individual Bobble Bot and cost £14.99.
In action, the Bots are frenzied but somehow more graceful than the Hexbug nanos. They happily wend their away around the playsets, in and out of doors and bumping into each other. You can definitely imagine Children making up stories as they watch their almost real placky friends interact.
The world of Moshi Monsters is vibrantly colourful, and so are Innovation First's new range. We would be hugely surprised if this isn't the start of something (else) really big for the company.