Technology kids brand VTech has launched a smartwatch for children at the London Toy Fair 2014.

Hot on the heels of the new smartwatches launched by Samsung, Sony and Pebble, VTech says that the new child-friendly smartwatch brings the technology to children in a fun, interactive, safe and educational way.

The new smartwatch will come with a 1.4-inch colour touchscreen, let kids capture photos with the 0.3-megapixel camera and then edit them with photo effects, and play three built-in games. Importantly you will be able to also tell the time, with 20 different clock faces to choose from.

Once you've created your masterpiece you'll be able to connect the watch to a PC and upload the pictures and video you've captured.

The new watch will cost a lot less than your average smartwatch too, with VTech saying that the watch will be £39.99 when it comes out later this year.

If you're more interested in something for grown-ups, check out our smartwatch hub. - learn about it / talk about it / deal with it At parents can find all the advice they will need to keep their children safe online. Designed specifically for parents, the site offers a wealth of up-to-date, unbiased information and advice about how to deal with online safety. Parents can learn about the latest issues and technologies, get great tips on how to talk about online safety with their children and get the best advice on dealing with issues and taking action. Created with experts, Internet Matters provides detailed information, but also signposts to best-in-class resources from individual expert organisations. Our goal is to ensure parents can always access the information that they need, in a format that is clear and concise.