Sackboy from Little Big Planet has got a new job; holding your PS3 controller when you’re not using it.

Cute is probably the best word to describe this rather simple and, let’s face it, basic controller holder that offers nothing more than a perch for your Dualshock joypad, but it brought such a smile to our faces when we saw it at the Star Images stand at the London Toy Fair that we just had to share.

Standing at 11 inches tall and with his arms outstretched, The Sackboy Holder will be able to cradle your PlayStation 3 controller or any reasonably sized household object for you - maybe even the new Sony NGP.

One for the Little Big Planet fans amongst you, it’s currently priced at around £35 and available from shops and online stores such as - learn about it / talk about it / deal with it At parents can find all the advice they will need to keep their children safe online. Designed specifically for parents, the site offers a wealth of up-to-date, unbiased information and advice about how to deal with online safety. Parents can learn about the latest issues and technologies, get great tips on how to talk about online safety with their children and get the best advice on dealing with issues and taking action. Created with experts, Internet Matters provides detailed information, but also signposts to best-in-class resources from individual expert organisations. Our goal is to ensure parents can always access the information that they need, in a format that is clear and concise.