Sackboy from Little Big Planet has got a new job; holding your PS3 controller when you’re not using it.

Cute is probably the best word to describe this rather simple and, let’s face it, basic controller holder that offers nothing more than a perch for your Dualshock joypad, but it brought such a smile to our faces when we saw it at the Star Images stand at the London Toy Fair that we just had to share.

Standing at 11 inches tall and with his arms outstretched, The Sackboy Holder will be able to cradle your PlayStation 3 controller or any reasonably sized household object for you - maybe even the new Sony NGP.

One for the Little Big Planet fans amongst you, it’s currently priced at around £35 and available from shops and online stores such as