First there was Darth Tater, then came R2D2 Tater, then Spud Trooper.

Now the latest Mr Potato Head character from Hasbro is wait for it - Optimash Prime.

Launching later this year to coincide with Transformers the Movie, Mr Potato Head has doned the garb of the fictional commander of the heroic Autobots although we're not quite sure where you put the juggernaut trailer.

When will the fun stop?

Mashatron the spud gun, anyone?

Expect to pay around £9.99 when it becomes available in the UK in June. - learn about it / talk about it / deal with it At parents can find all the advice they will need to keep their children safe online. Designed specifically for parents, the site offers a wealth of up-to-date, unbiased information and advice about how to deal with online safety. Parents can learn about the latest issues and technologies, get great tips on how to talk about online safety with their children and get the best advice on dealing with issues and taking action. Created with experts, Internet Matters provides detailed information, but also signposts to best-in-class resources from individual expert organisations. Our goal is to ensure parents can always access the information that they need, in a format that is clear and concise.