Latest Hasbro parenting news

Hasbro's Furby is now a connected toy with LCD screens for eyes
Hasbro's Furby is now a connected toy with LCD screens for eyes By Elyse Betters

Although it's 2016, Furby is still a thing.Hasbro's weird, nostalgic fur beast has been resurrected with some new tricks. It's now a connected toy, for instance. And it's eyes are full-colour LCD screens. You'll also notice a glowing antenna on its head... Read more

Nerf N-Strike Modulus is the Project Ara of blasters
Nerf N-Strike Modulus is the Project Ara of blasters By Stuart Miles

Nerf fans, good news, Hasbro has created a modular Nerf blaster that you can add new sections and accessories too, a bit like Google's Project Ara smartphone concept. And with over 30 different variations for you to lust after, you and your friends can... Read more

Hasbro okays artists to design and sell 3D printed toy art for fans on Shapeways
Hasbro okays artists to design and sell 3D printed toy art for fans on Shapeways By Elyse Betters

Hasbro has embraced 3D printing. It announced 3D printing marketplace Shapeways is now selling fan art inspired by Hasbro brands like My Little Pony.In an interview with The New York Times, John Frascott, chief marketing officer at Hasbro, revealed that... Read more

Hasbro Furby Furblings break out of Furby Boom app: Physical hatchlings to land in UK stores this spring
Hasbro Furby Furblings break out of Furby Boom app: Physical hatchlings to land in UK stores this spring By Elyse Betters

Hasbro has expanded its Furby Boom app and toy line today by introducing a physical collection of miniature creatures called Furby Furblings.A Furbling is simply a pint-sized Furby Boom - which is successor to the popular Furby 2012 but with different... Read more

Hasbro's Toy Fair 2014 line-up includes app-friendly, home printable My Monopoly
Hasbro's Toy Fair 2014 line-up includes app-friendly, home printable My Monopoly By Rik Henderson

Hasbro is always a little more secretive than most at the London Toy Fair, not allowing any photography of its behind-closed-doors toy demonstrations. That's not to say there isn't anything worth looking at, far from it.One of the things that caught Pocket-lint's... Read more

Homer Simpson Mr Potato Head revealed, but is he as geeky as these geek Mr Potato Heads?
Homer Simpson Mr Potato Head revealed, but is he as geeky as these geek Mr Potato Heads? By Stuart Miles

Mr Potato Head has worn many guises over the last couple of decades including plenty that offer a more geeky appeal to the proceedings. The latest is as Homer Simpson in a new tie-up between Hasbro and Fox to celebrate the 25th anniversary of The Simpsons... Read more

Hasbro Nerf Mission app brings heads-up-display to gun gaming
Hasbro Nerf Mission app brings heads-up-display to gun gaming By Luke Edwards

You might not openly admit it, but we know you love playing with Nerf guns as much as we do. But it needs something to make it more adult, right? How about a heads-up display? That's exactly what you get from the new Nerf Mission app.All you need is a... Read more

Do The Avengers toy pictures reveal movie secrets?
Do The Avengers toy pictures reveal movie secrets? By Rik Henderson

The Avengers, the movie based on Marvel Comics' most famous superhero team, hits cinemas in the UK on 27 April, and the 'net is awash with more speculation than you'd get immediately prior to an average Apple device launch. Why? Because things have been... Read more

Hasbro banks on Monopoly for Christmas number one
Hasbro banks on Monopoly for Christmas number one By Rik Henderson

Toy manufacturer Hasbro has crafted three new versions of Monopoly for 2011, and while they stick to the same basic rules, each has a unique selling point that will appease different kinds of people.First up is a new Electronic Banking version of the... Read more

Transformers 3D glasses helmet for kids lets you watch 3D in disguise
Transformers 3D glasses helmet for kids lets you watch 3D in disguise By Stuart Miles

3D glasses aren’t that hip or cool, especially if you're 9-years-old. But, all that is about to change with the launch of the Hasbro Transformers 3D glasses/helmets later in the year.Hasbro has announced that it's partnered with Real-D, the company... Read more

Shark Attack: Hungry Hippos goes bad
Shark Attack: Hungry Hippos goes bad By Stuart Miles

There’s nothing like a great white shark munching its way toward you to speed up your game play, and that’s the hope of Hasbro with a new board game called Shark Attack.So what do you have to do? Well roll some dice and then get a move on moving your... Read more

Game of Life revamped for new adventure
Game of Life revamped for new adventure By Stuart Miles

Game of Life, the classic board game you no doubt played as a child, is to get a make over for 2011 Hasbro has confirmed to Pocket-lint.The new version of the board game will now be called Game of Life: Adventures Edition and focus on multiple career... Read more

iPhone goes 3D courtesy of Hasbro
iPhone goes 3D courtesy of Hasbro By Paul Lamkin

Toy making giant Hasbro is all set to unveil a budget accessory that will enable iPhone and iPod touch users to jump aboard the 3D revolution.Called the Hasbro My3D, it's a binocular-shaped device with a slot for your iDevice. Peering through the goggles... Read more

Iron Man 2 helmet turns your kids into Tony Stark
Iron Man 2 helmet turns your kids into Tony Stark By Stuart Miles

Hasbro has announced the launch of a range of Iron Man 2 toys in time for the latest movie staring super hero Tony Stark.The new Iron Man Helmet includes mission directives from Jarvis and a “slow release” visor that slides into place.Those looking... Read more

Boggle Flash takes word game high tech
Boggle Flash takes word game high tech By Stuart Miles

Hasbro is hoping to take the classic game of Boggle interactive with a new twist of the gaming action.Called Boggle Flash, rather than be based on a square board where you have 16 lettered dice to make words from, here you get five squares with an black... Read more

Hasbro Bop it! updated
Hasbro Bop it! updated By Stuart Miles

Hasbro has launched the follow up to its party game Bop It Extreme 2 at this year's Toy Fair in London as it once again aims to build on the Simon Says formula. The new model will be called Bop it! "As to not confuse the Americans", a spokesperson told... Read more

Sega and Hasbro launch the Ampbot
Sega and Hasbro launch the Ampbot By Amy-Mae Elliott

Hasbro has teamed up with Sega Toys to introduce the A.M.P. Automated Music Personality, a mobile robotic music companion that promises to revolutionise how and where you listen to music. A "dynamic companion", the claim is that the A.M.P. Automated Music... Read more

Hasbro launches Room Tech connected devices
Hasbro launches Room Tech connected devices By Stuart Miles

Hasbro has announced that it is to launch a connected radio alarm clock and lamp. Called the Room Tech Clock and Room Tech Lamp, the idea is that you set the alarm clock and it will turn on the lamp for you. The Room Tech Clock wakes kids (or adults)... Read more

Hasbro's Tooth Tunes - musical toothbrushes
Hasbro's Tooth Tunes - musical toothbrushes By Amy-Mae Elliott

With the boast that this is the only toothbrush that puts tunes in your mouth, this range is not your average peg polishing offering. The new Tooth Tunes brush from Hasbro is designed to entice oral-hygiene-shy kiddies to brush their ivories with some... Read more

Optimus Prime Voice Changer Helmet turns you into an Autobot
Optimus Prime Voice Changer Helmet turns you into an Autobot By Stuart Miles

Fans of Transformers are to given the chance to be Optimus Prime with Hasbro's latest toy release due out later this year.The Optimus Prime Voice Changer Helmet, works in a similar way to the Doctor Who Cyberman helmet released last year and converts... Read more

Ghost Rider toys gets into in the spirit of the movie
Ghost Rider toys gets into in the spirit of the movie By Stuart Miles

When we were young toys got as about as exciting as the Scuba version of Action Man complete with rubber suit that we've seen found has dissolved due to age. Hasbro however has other ideas and to coincide with the launch of the new Ghost Rider movie in... Read more

Hasbro launch Macaw Parrot FurReal Friends pet
Hasbro launch Macaw Parrot FurReal Friends pet By Stuart Miles

Stepping straight out of some sci-fi movie, Hasbro has released its latest FurReal pet into the wild at the London Toy Fair. Called Macaw, the Parrot which talks, dances and reacts to commands is the follow on from last year's lifelike pony Butterscotch... Read more

Mr Potato Head becomes Optimash Prime
Mr Potato Head becomes Optimash Prime By Stuart Miles

First there was Darth Tater, then came R2D2 Tater, then Spud Trooper. Now the latest Mr Potato Head character from Hasbro is wait for it - Optimash Prime. Launching later this year to coincide with Transformers the Movie, Mr Potato Head has doned the... Read more