Walt Disney has unveiled a new site for preteens to create personal mini websites like MySpace with parental controls.
Disney XD is aimed at kids under 14 with parents getting control over internet activities that will see them interacting with each other across the globe. The entire site is built to protect children and save personal information from being exchanged.
The site hosts a chat feature that requires parent’s approval before kids can go beyond trading canned messages which has been designed to prevent users from revealing personal information, or from using profanity.
The service also allows users to gather games, videos and music files and put them on their own homepage. Cleverly the company are using kids as marketers to promote other Disney activities and products.
Unfortunately it sounds like Paul Yanover, executive vice president and managing director of Disney Online has got too excited: "I want tons of kids immersed in my brands and franchises. What better marketer do I have than a kid?".
At internetmatters.org parents can find all the advice they will need to keep their children safe online. Designed specifically for parents, the site offers a wealth of up-to-date, unbiased information and advice about how to deal with online safety. Parents can learn about the latest issues and technologies, get great tips on how to talk about online safety with their children and get the best advice on dealing with issues and taking action. Created with experts, Internet Matters provides detailed information, but also signposts to best-in-class resources from individual expert organisations. Our goal is to ensure parents can always access the information that they need, in a format that is clear and concise.