Disney has upgraded its Mix Stick range of portable music players to create the Mix Max portable digital media player.

Priced at $99, the device players full-length movies and TV shows, as well as music videos and photos. And to make life easier for computer-phobic parents and kids, Disney is sell Mix Max Clips, which are memory cards pre-loaded with movies from Buena Vista Home Entertainment, music videos, or music.

The devices are designed to be kid-friendly, featuring buttons that form a mickey-mouse shape and encased in a variety of colours and patterns.

Features include a 2.2-inch colour display, 512MB of memory, and an expandable memory slot. The device plays video at a low 220 x 176 resolution, and includes a rechargeable battery with enough juice for up to 2 hours of playback.

The package doesn’t seem to include headphone or a USB cord, although it does come with a Windows Media software CD.