This freaky looking thing is "Brian the Brain", an interactive toy packed with entertainment features.

You'll be glad to note there's educational features - an encyclopedia to help with the kid's homework, he can play digital music and for lighter moments can trot out jokes.

Brian apparently learns to recognise yout voice, can move his eyes (sounds creepy) and make his brain glow in different hues.

Due in Tescos stores will in time for Christmas for £79.99. - learn about it / talk about it / deal with it At parents can find all the advice they will need to keep their children safe online. Designed specifically for parents, the site offers a wealth of up-to-date, unbiased information and advice about how to deal with online safety. Parents can learn about the latest issues and technologies, get great tips on how to talk about online safety with their children and get the best advice on dealing with issues and taking action. Created with experts, Internet Matters provides detailed information, but also signposts to best-in-class resources from individual expert organisations. Our goal is to ensure parents can always access the information that they need, in a format that is clear and concise.