iTeDDy, the media-playing super-bear for kiddies funded by Dragon's Den money launches today.

Available in the Argos catalogue and tipped as a Christmas best seller, the bear will set you back £59.99.

In a gimmicky-but-fun move, at the press conference earlier, taking advantage of those audio abilities, iTeDDy became the first toy to launch itself. - learn about it / talk about it / deal with it At parents can find all the advice they will need to keep their children safe online. Designed specifically for parents, the site offers a wealth of up-to-date, unbiased information and advice about how to deal with online safety. Parents can learn about the latest issues and technologies, get great tips on how to talk about online safety with their children and get the best advice on dealing with issues and taking action. Created with experts, Internet Matters provides detailed information, but also signposts to best-in-class resources from individual expert organisations. Our goal is to ensure parents can always access the information that they need, in a format that is clear and concise.