Geomag the company famous for magnet sets, has announced that it will be venturing into the realm of baby toys with the unveiling of a new concept called Geomag Baby.

Hoping to capture the imagination of even younger children the sets, which are like Duplo to Lego's regular bricks will be suitable for babies up to 2-years-old and shapes will include semi-spheres, cubes, discs and animal shapes in a range of bright colours. Some will even make noises.

Made from a plastic called Makrolon, the shapes are completely non-toxic, resistant and fully washable with the powerful magnets hidden deep inside.

Available to start with in four different sets, Geomag Baby Magic Attractions are on sale now and cost £4.99 for a 3 piece starter set. - learn about it / talk about it / deal with it At parents can find all the advice they will need to keep their children safe online. Designed specifically for parents, the site offers a wealth of up-to-date, unbiased information and advice about how to deal with online safety. Parents can learn about the latest issues and technologies, get great tips on how to talk about online safety with their children and get the best advice on dealing with issues and taking action. Created with experts, Internet Matters provides detailed information, but also signposts to best-in-class resources from individual expert organisations. Our goal is to ensure parents can always access the information that they need, in a format that is clear and concise.