Geomag the company famous for magnet sets, has announced that it will be venturing into the realm of baby toys with the unveiling of a new concept called Geomag Baby.

Hoping to capture the imagination of even younger children the sets, which are like Duplo to Lego's regular bricks will be suitable for babies up to 2-years-old and shapes will include semi-spheres, cubes, discs and animal shapes in a range of bright colours. Some will even make noises.

Made from a plastic called Makrolon, the shapes are completely non-toxic, resistant and fully washable with the powerful magnets hidden deep inside.

Available to start with in four different sets, Geomag Baby Magic Attractions are on sale now and cost £4.99 for a 3 piece starter set.