We've all been scared of the dark at some point and rather than just plug in yet another night light, Character a toy maker in the UK, thinks it has the answer to get your kids off to sleep.

The company has launched the gloE Light-Up Pets and Babies range.

The soft bears light up in seven different colours every time you switch them on and come with a storybook and 'magic wand' to turn on five different light shows from anywhere in the room.