According to reports, Nvidia is gearing up to launch its next generation of gaming graphics cards soon. In fact, some reports suggest the launch could happen as early as July. 

We've known for a while that the company's next-generation GeForce RTX 40 series GPUs are in the works and will be based on the Ada Lovelace architecture. 

Previously Wccftech reported that various reliable leakers had confirmed that Nvidia is utilising TSMC's 5mn process node for the new 40 series graphics cards coming in 2022. Now, new rumours are popping up online suggesting the launch could be "early Q3". 

Computex is happening soon and Nvidia even has a keynote happening on 23 May, but it's unlikely that the 40-series graphics cards will be revealed during this event as it's a touch too soon. However renowned leaker Kopite7kimi has suggested it's still likely to occur in quarter three which could mean July or August. 

Gamescom is happening in late August, so it may make sense for the launch to be revealed then, perhaps with early teases during Computex. 

Being based on the Ada Lovelace architecture, these new GPUs are suggested to offer a number of improvements and innovations that should make them interesting. 

The leaks suggest that the Nvidia GeForce RTX 4090 GPU - the flagship of the range - will be powered by Ada Lovelace AD102. That GPU will have 18432 CUDA Cores (a significant increase from the 10496 on the current RTX 3090). It could also have a clock speed as high as 2.5 GHz and as much as 92 TFLOPs of compute performance. All large jumps from the top end 30 series cards. 

If these specs are accurate, there could be as much as a 150% performance jump - a similar leap that we saw between the RTX 2080 TI and the RTX 3090. In the real world that equated to around a 50% gaming performance improvement so it would certainly be interesting to see that again. 

Nvidia's RTX 40 series graphics cards could go head-to-head with AMD's RDNA 3 based Radeon RX 7000 series graphics cards. But only time will tell how much of this is accurate.