Latest from Mattel

Mattel View-Master review: A virtual reality rethinking of a classic
4.0 stars Mattel View-Master review: A virtual reality rethinking of a classic By Chris Hall

Mattel's View-Master is a wonderful rethinking of the popular toy. There's appeal here both for child and adult, with bespoke Experience Packs to Read more

Mattel ThingMaker preview: 3D printing for the Minecraft generation
Mattel ThingMaker preview: 3D printing for the Minecraft generation By Andy Robertson

The barrier to new technology for children is rarely that they don’t understand it. More often it’s that they don’t know how to access it, or that Read more

Mattel brought back ThingMaker as a 3D printer for kids to make toys
Mattel brought back ThingMaker as a 3D printer for kids to make toys By Elyse Betters

Mattel doesn't think 3D printing should be limited to adults.The toy maker is so sure that it is resurrecting a product from the 1960s in order to give Read more

Mattel View-Master 2.0 takes Google Cardboard VR to another level
Mattel View-Master 2.0 takes Google Cardboard VR to another level By Luke Edwards

Toy maker Mattel took its 75 year old View-Master and recently reinvented it to work like Google cardboard. Now it's got an upgraded model on the way to Read more

View-Master hands-on: The VR reimagining of a 50s classic
View-Master hands-on: The VR reimagining of a 50s classic By Andy Robertson

As you have no doubt heard, Mattel wants to re-launch its classic View-Master toy with a fresh injection of virtual reality, Google Cardboard style.This Read more

Internet connected Barbie will talk to your kids and learn from their responses
Internet connected Barbie will talk to your kids and learn from their responses By Rik Henderson

Barbie has always moved with the times, adapting to fashion and themes throughout her 56-year-old lifespan and now she is to become interactive and internet Read more

Google and Mattel have an event next week for some mystery product, possibly VR-related
Google and Mattel have an event next week for some mystery product, possibly VR-related By Elyse Betters

Mattel and Google are working on something together.The two companies have sent invites to the press for an event scheduled for 13 February in New York Read more

Barbie Photo Fashion Doll has hidden camera and LCD T-shirt display
Barbie Photo Fashion Doll has hidden camera and LCD T-shirt display By Danny Brogan

Mattel’s latest Barbie doll not only has a hidden camera, it will also display any snaps taken with it on her LCD display-sporting T-shirt.Barbie Photo Read more

Angry Birds Magic: Mattel lets the Pigs turn on the Angry Birds with new Apptivity accessory
Angry Birds Magic: Mattel lets the Pigs turn on the Angry Birds with new Apptivity accessory By Stuart Miles

The ability to play as the pigs in Angry Birds has been there all along, it turns out. All you need is the new Mattel King Pig accessory and you can unlock Read more

Apptivity Hot Wheels pictures and hands-on
Apptivity Hot Wheels pictures and hands-on By Stuart Miles

Toy-maker Mattel is set to launch a new iPad accessory that lets you interact with its Hot Wheels Apptivity app with a real Hot Wheels car and, as you Read more

Angry Birds On Thin Ice pictures and hands-on
Angry Birds On Thin Ice pictures and hands-on By Stuart Miles

Angry Birds On Thin Ice is a new board game of the popular mobile game that you've no doubt have installed on your phone.Not being able to resist an afternoon Read more

Mattel Hover Board - Back to the Future becomes reality
Mattel Hover Board - Back to the Future becomes reality By Hunter Skipworth

Mattel has just gone and filled our Christmas lists already. By holiday season this year they are to release a 1:1 replica of the Hoverboard used in Back Read more

Barbie Designable Hair extensions and doll pictures hands-on
Barbie Designable Hair extensions and doll pictures hands-on By Stuart Miles

Do you groan at the thought of your daughter playing with Barbie and her millions of add-ons and accessories come Christmas? What if we said we could give Read more

Sing-a-ma-jigs hands-on
Sing-a-ma-jigs hands-on By Stuart Miles

Mattel, aside from launching Angry Birds the board game, and Hot Wheels video cameras, is about to bring Sing-a-ma-jigs, launched in the US last year to Read more

Mattel Juice Box
4.0 stars Mattel Juice Box By Stuart Miles

If you don’t want those little paws over your top of the range portable media center or mp3 player this will keep the little buggers quiet. Read more