Sony has officially unveiled the VAIO CR-Series laptops.
With bon mots like "street sass", "edgy chic" and "urban feel", and, yes, we even spotted "uber-hip" littering the press release, we think they're aiming this new series at the beautiful people.
These new notebooks have a lustrous coating, smoothed edge, "flashy" lighting effects and come in an array of dazzling colours; "Blazing Red", "Indigo Blue", "Pure White" and "Luxury Pink".
To complete the new line's fashion accessory status, Sony joined forces with Mandarina Duck to create a carrying case, mouse mat, mouse pouch and wallpaper in each of the four colour-ways.
So enough about the aesthetics, what's the story on the spec? Well, the information released was fairly lite when it comes to technical details.
The notebooks offer a 14.1-inch widescreen X-black LCD display, have Intel Centrino Duo processor technology and ATI Mobility Radeon graphics and runs Vista Premium.
You also get 160GB hard drive, 2GB RAM, built-in 1.3MP webcam, a/b/g wireless and Bluetooth.
The CR-Series will be from £999, in shops from mid-July. You can pre-order now via the link below.