Project Athena is Intel's new specification for thin-and-light laptops and - thanks to the label shown above - should provide a guarantee of great mobile performance on laptops.
Expect the 'Engineered for mobile performance' label to be shown in store and in advertising as well as labels on Athena laptops.
Intel unveiled Project Athena at CES earlier this year, and has now told us a lot more about what to expect from this initiative. And, from what we can tell, it sounds like what Intel did with "Ultrabooks" eight years ago - or at least we hope so.
What is Project Athena?
Project Athena, at its purest form, is basically a set of standards that Intel wants for laptops. Intel said its engineers will work with companies like HP, Dell, and many more to create laptops that meet its standards. It'll even test them before they can become Project Athena-certified.
We've been using a Project Athena-spec Dell XPS 13 2-in-1 for a month or so now and we have to say we're extremely impressed. With the latest 10th generation Intel Core processors and other accoutrements like all-day battery life, always-on and USB-C it simply zips along and has no problem driving our high-res display.
However, we think it's surprising that Intel has chosen not to have a specific logo for its Project Athena devices to mark them out as being special - just like the older Intel Ultrabook standard.
Ultrabooks were always about go-anywhere devices that had top-notch Wi-Fi connectivity in days when Wi-Fi was a bit more of an inconsistent experience the best part of a decade ago.
Nowadays though, it's more about "do anything" as well as "go anywhere" - you really can have one laptop to rule them all. And, with 2-in-1, 360-degree flip laptops like this Dell XPS 13 2-in-1 that's totally possible. But it would be nice if there was a full-blown logo to tell consumers what to expect.
The idea is similar to Intel’s Ultrabook program that began in 2012 but with a much wider set of criteria. The original Ultrabook standards were based around getting the best battery performance in the smallest device possible. They had to meet exact standards for thinness, weight, responsiveness, and battery life.
The result helped close the gap between Windows-powered laptops and MacBooks.
Within a couple of years, plastic PC rigs transformed into metal beasts, with the likes of Dell XPS 13 and HP Spectre x360. All these, if they met Intel's criteria at the time, were called Ultrabooks.
Now, Intel wants to try this again, with Project Athena, all in an effort to spur more innovation among other premium laptop makers.
Is there a Project Athena logo?
Intel says there is no Project Athena brand or logo, but there is a 'visual identifier'. Yes, that really is what they said. The logo or badge - as that's what it is - says 'engineered for mobile performance' and will appear as stickers on laptops as well as in store and on advertising.
How are Project Athena laptops different?
The biggest takeaway is that Project Athena laptops will need to deliver nine hours of battery life. That includes while browsing the web over Wi-Fi and with the screen set to a level of brightness (250 nits).
No more of this bogus "24-hour battery" promise - but only with Wi-Fi off and the lowest screen brightness. Intel said it put serious research behind the creation of its standards criteria.
It wanted to gauge what was most important to real-life laptop users both at home and in the workplace. It also plans to perform rigorous testing on each laptop seeking Project Athena certification.
They'll have to pass Intel's idea of real-world use - out of the box display and system settings, 250nits of brightness, and multiple tabs and applications running So, how most of us use a computer.
Intel believes its criteria will actually satisfy modern users' needs, and it's going to make sure manufacturers don't cheat them.
It said Project Athena laptops will have to meet a range of specifications based on its design, battery, and hardware. It actually broke it all down into six categories: instant action, performance and responsiveness, intelligence, battery life, connectivity, and form factor.
Instant action refers to how quickly the laptop needs to be ready to go when you open it. It calls for the laptop to wake from sleep in under one second and be able to browse the web a second later. It also requires features like Modern Connected Standby for Windows or Lucid Sleep for ChromeOS, as well as biometric login capabilities in the form of face recognition or fingerprint scanners.
Performance and responsiveness
This area speaks directly to the hardware requirements. A Project Athena laptop will need a 10th-generation Core i5 or i7 processor. Intel also expects a minimum of 8GB of dual-channel RAM with a 256GB NVMe solid-state drive. There’s also an optional Intel Optane requirement. The Optane is Intel’s new storage device that can be used for extra RAM or as a solid-state drive.
This standard requires Far-Field voice services, OpenVINO AI, and WinML support to ensure the laptop is capable of using Intel’s Deep Learning Boost, which will make the laptop’s AI perform 2.5 times better.
A Project Athena laptop needs to have 9+ hours of battery life. It must be able to offer a minimum of 16 hours of video playback, as well as the ability to charge from zero to four hours of battery life in under 30 minutes via USB Type-C fast charging.
Project Athena laptops require Wi-Fi 6 Gig+ for connecting to high-speed Wi-Fi. There’s an optional standard for Gigabit LTE as well. The Modern Connected Standby feature we mentioned earlier will also ensure instant internet access as soon as you open your laptop. Lastly, this spec standard demands a Project Athena laptop comes with Intel’s Thunderbolt 3 USB-C ports.
This standard refers to the design. Laptops must have either a clamshell or 2-in-1 hybrid design. Devices will also have to have at least 1080p screen resolution and narrow screen bezels. The final requirements are a backlit keyboard, precision touchpads, and pen support.
They think. They listen. They anticipate your next move and make menial tasks automatic. Laptops built on the Project Athena spec will redefine what a laptop is meant to be. #Computex https://t.co/HoJnO7loaI pic.twitter.com/c7zyhzNphL— Intel @ #Computex 2019 (@intel) May 27, 2019
Which manufacturers will make Athena laptops?
The new Dell XPS 13 2-in-1 was the first laptop to get the new 'Engineered for mobile performance' badge.
Just by virtue of the standards necessary to become an Athena device, these laptops tend to be higher-end devices.