HP has unveiled "Print 2.0" the company’s strategy for making printing "relevant and empowering" as both personal and business content moves from desktops to the web.

At HP’s annual Imaging and Printing Conference Vyomesh Joshi, executive vice president of the company’s Imaging and Printing Group, described how HP will use Web 2.0-friendly innovations to make sure they get a significant share of the 53 trillion digital pages estimated to be printed in 2010 alone – an opportunity valued at more than $296 billion.

The key targets of the Print 2.0 strategy is to make it easier to print from websites, such as blogs and travel sites, and bring new printing capabilities to websites as well as to extend the company’s digital content creation and publishing platforms – for example, Snapfish and Logoworks – across customer segments spanning from consumers to enterprises.

Content from the Internet accounts for nearly half (48%) of all printing done at home but many of the most popular destinations on the web – such as blogs and travel sites – have limited or non-existent printing capabilities.

HP is creating technologies to make it easy to print content from the internet in a useful format.

These technologies currently include a new blog-printing "widget", collaboration for improved map printing with ViaMichelin, and plans to introduce the Tabblo Print Toolkit, an embeddable website widget and corresponding web service that enables web designers to incorporate print functionality into new and existing websites.

To fond out more about these innovations, and other related services aimed at business and professional users, visit HP via the link below.