Apple's new MacBooks will struggle to sell during the "economic crisis", industry analysts say.

"There will be a lot of people looking at a lot of stuff at the Apple Store, and they'll probably come out with nanos or shuffles", said Roger Kay, an analyst with Endpoint Technologies. "That's what people are going to feel like they're going to afford this year."

Although Apple has lowered the price point of the white plastic, entry level, MacBook to $999 or £719, the new MacBooks and MacBook Pros are priced high.

"Out of all the [companies] who will be under pressure, it will be Apple because the price points are still significantly higher", ThinkPanmure analyst Vijay Rakesh told Wired in a phone interview.

Thanks to rumours before the event, investors, Apple watchers and analysts were hoping for an $800 notebook or netbook to make Apple competitive in the sub-$1000 category.

Piper Jaffray's Gene Munster believes offering the lower-specced white MacBook was "prudent", stating: "We believe the company is positioning its Mac lineup for an extended macroeconomic slowdown".