Walter White in his Heisenberg guise is one of many icons used by Apple for its new MacBook Air TV advert.

Showing just the back of the laptop and the iconic Apple symbol, the "Stickers" ad rattles through a large variety of customisations that include the Breaking Bad character, Homer Simpson, Wonder Woman, Space Invaders and many more.

With the tagline "the notebook people love" the message is essentially that no matter which other icon of pop culture or design flourish added the rear, the Apple logo and brand is still instantly recognisable. It's a "celebration of the countless ways people love the MacBook Air".

The music is Chimes by Hudson Mohawke.

Apple announced last night that its net profits for the third quarter of financial year 2014 fell to $7.4 billion (£4.3 billion) but still sold four million iPhones than it did in the same period as last year. It also sold 4.4 million Macs.

Its major launches for the year are yet to come however, with Tim Cook claiming that a range of new products are to be announced in the coming months. "We are incredibly excited about the upcoming releases of iOS 8 and OS X Yosemite, as well as other new products and services that we can’t wait to introduce," he said.

It is widely believed that there will be two different iPhone 6 smartphones launched, at 4.7 and 5.5-inches, and possibly the much-rumoured iWatch.

READ: Apple Q3 2014 results: $7.7B in profit, 35.2M iPhones sold, and new products teased