LaCie has announced the "Hard Disk, Design by Neil Poulton", a "sophisticated" looking device available in capacities of 320GB, 500GB, 750GB and 1TB.

Described as sleek and ultra compact, the 3.5-inch disk omits a bright blue line from underneath that creates a unique ambient glow and features natural heat dissipation due to a sturdy casing with bottom plate holes for natural airflow - enabling fanless operation.

With connection to any USB 2.0 interface, its cross-platform compatibility allows the device to be used on either a PC or Mac, and plug and play setup is claimed to be simple and efficient with Windows 2000, XP, Vista, and Mac OS X.

"The idea was to design a polished black marble slab. Mysterious. Impervious. Black mirror finish. Giving no idea to its function", said Neil Poulton.

The product comes preloaded with LaCie's "1-Click" backup software for PC and Mac as well as the LaCie Setup Assistant, a utility that optimises the drive according to your needs and automatically copies the manual and utilities to the computer.

The Hard Disk, Design by Neil Poulton is available now in Europe through LaCie direct as well as other retailers wit orices starting from £69.00.