Editorial standards

Updated February 2019

Mission statement

Pocket-lint's goal is to be unbiased, trusted, and respected. We are an independent publisher founded in 2003 and has had many thousands of products in that time. Our review program is simple but effective: reviewing products in real-world environments, just how you would use them, rather than in a lab, benchmarking.

Our review process starts with a first look at a launch event or a trade show, and then we move to the next stage of the process.

In their field.

Our promise to you

  • We do not take payment for product reviews. We never have and we never will.
  • We select products for the market.
  • Our reviews are written by our in-house team or freelance experts in their field
  • Our reviews always cover the good and the bad points (pros and cons) of any product, helping you decide if it's the right product for you.
  • We will not go out when something does not work.
  • Our reviews are balanced. We understand that some products are not for everyone
  • If you think we can do it better than we are doing it - let us know - or in the comments, or via the feedback form - and we'll work towards putting it right

Many sites deal with their review in different ways. In the pursuit of clarity, here's how to handle the problem, and how does it relate to Pocket-lint? 

Verification and fact-checking standards

Pocket-lint strives to publish the most accurate information we can, and we take a number of steps to ensure the accuracy of our investigations.

We stand by the journalism we produce and when it is incorrect make every possible way to correcting it. We welcome feedback from our readers and sources regarding the information that we publish. We agree and follow with the Editors' Code of Practice


We are strive to treat sources fairly. This means putting things into perspective and summarising the arguments of people we are recognisably fair and accurate.

At times sources will be asked to remain anonymous, and we will work with them to protect their anonymity in the interest of protecting the professional standing of the source.


All Pocket-lint articles can be updated as soon as possible. Articles may be "updated" to reflect developments in the news cycle. Posts can be "corrected" if there are factual inaccuracies. We believe it is unnecessary to make notes on a story, which is more important than that, to make sure that the story is as complete as possible.

Readers can report factual errors via our feedback form or our postal address.

When we publish erroneous information on social networks, we will endeavour to correct it on that platform.

News article types

There are a number of different articles that fit under the news section. These categories of opinion, opinion pieces, and longer-form features

Buyer's Guide articles

Pocket-lint produces Buyer's Guides and articles that sit within the Buyer's Guide categories, where we are going to insert links to products. In most cases these shopping links will help you find your way to the world. Pocket-lint may get a small bounty in return if you buy something. For more see our terms of use page.

Deals articles

We write and feature a number of deals on Pocket-lint that have been hand-picked by our team because they represent a good price. We will always try to ensure that it is a reputable company, but are not responsible for external websites. Like Buyer's Guide articles links on page, which can be found in both the Deals section and News section, they may include shopping links. For more see our terms of use page.

Review article types

Initial review

Our journalists' hands-on first impressions of a product; we've seen the device, touched itThese initial impressions are not always based on a final review.


An in-depth criticism of a product; we have lived with the device, used it extensively over a number of hours, days, weeks, even months. We're pragmatic in our review process instead we are going to live with experience.


In the ever-moving world of tech, product software is becoming an important aspect. The hardware you buy on day one could be better via firmware and new features later in its life. To reflect this, we update reviews, adding additional information, criticism and context. Note, however, we do not degrade original scores (these remain in place, with a "first published" date showing at the base of the verdict for clarity)

How we score our reviews

Products are rated up to five stars maximum, based on our opinion of the market. Best-of-best 'Editor's Choice' badge is awarded to full-marks product; the 'Recommended' badge is four-and-a-half stars; four stars or less are presented without a badge

When scoring products we look at a number of factors including design, features, usability, performance, value, and most importantly if it does not say what it is

Old terms no longer used

Hands-on / Pictures and hands-on

Some of our older friends may be presented as "hands-on" or "pictures and hands-on". These articles are more akin to the In pictures approach above. we have moved away from these markets as we move forward.

In pictures

Occasionally we run stories on products we've seen Be it a car unveiling, a designer version of a new phone, or similar, such pieces are presented with a small amount of copy, letting the pictures do the talking.