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Joe Simpson
Car Editor
Joe is Pocket-lint’s car editor; a role he recently moved into having written about cars for the site since 2010. Joe has a Masters in Car Design and has been working in the automotive industry for over 12 years. Joe worked for Ford in North America, before becoming a consultant to the car industry - specialising in developing future strategies and conducting user research. Previously he’s worked with brands from Audi to Volvo from his base near Leeds, UK. A regular at the major global auto shows, Joe has been a commentator and journalist for over 10 years, and besides Pocket-lint has written about design, cars and technology for Car Design News, Stuff, Core77, The Guardian and Wired. He’s also lectured internationally and teaches on the Vehicle Design Course at London’s Royal College of Art. As Pocket-lint’s primary car guy, he’s driven almost every important new car over the past five years and is fascinated by the way cars and technology are coming together. He’s just finished writing a chapter in a book about Autonomous cars, too. He likes the fact that his work allows him to further his love of travel, is a hopeless Apple addict and outside of work is busy being sleep deprived by two young sons, trying to keep his old Alfa Romeo working and wondering where to store a growing collection of trainers. He wants to run, but currently doesn’t.
Twitter: @joesimpson
Latest articles from Joe
Jaguar adds four-cylinder engine to the F-Type convertible sports car, creating a cheaper but no less appealing car to drive. It's a looker, too. Read more
The 2018 Paris Motor Show is Europe's biggest, we round up all the important electric, hybrid, supercar and SUV models Read more
Car brands are joining Formula E – Jaguar, BMW, Porsche, Nissan, Mercedes are all joining Formula E racing due to technology transfer Read more
The second-gen Volvo V60 is a rival for BMW 3 Series Touring and Audi A4 Avant. It has better proportions and tech and is more Swedish than before. Read more
The Volkswagen Polo is a small hatch champ. VW's 7th generation is now almost Golf-sized and comes with good tech. Fiesta, Ibiza are stiff competition Read more
BMW has refreshed its X4, the SUV with a sporty, coupe attitude. It's the sassy sister to an X3 and competitor to Mercedes GLC Coupe and Porsche Macan Read more
The Arteon is Volkswagen's replacement for the Passat CC and a much better car, with a genuine style of its own, high equipment levels and strong tech Read more
BMW hybrid electric supercar gets updates, including a bigger battery, four years after launch. Still amazes with its performance and style. Read more
Formula E is billed as the electric future of car racing - here's why. Read more
We’re living with BMW’s futuristic electric city car for two years. It’s fast, fun to drive, looks odd and has a Manhattan loft interior Read more
The 2018 VW EV plug-in e-Golf provides a bigger battery with more range. Is the electric Golf the perfect, emission-free Volkswagen? Read more
Say it slowly: K-i-a Sting-er G-T. Nope, it still sounds funny.Excuse us for poking fun at a name, but can you imagine walking into a party and saying Read more
The BMW X-series car revolution began in 1999, with the X5. Since then we've had X6, X4, X3 and X1. But BMW has never made an X2. Until now.So what is Read more
What does the future look like? It's a perennial question, one that for cars feels more pertinent than ever. What you're looking at here is the Aicon, Read more
After months of teasing we're in Portugal and behind the wheel of Jaguar's great future hope – the i-Pace electric SUV. It's the first of the mainstream Read more
This is the Skoda Karoq, which, as the little brother to the 7-seat Skoda Kodiaq SUV, joins the ranks to replace the Skoda Yeti.There will be a few people Read more
Are you ready to plug-in yet? In an environment where many are shunning diesel, yet where many petrol models still don't deliver stellar fuel economy (and Read more
Our round up the best SUVs available. All the top crossovers, mid-sized and large SUVs on the market. Find out why they've become the UK's favourite. Read more
The Volkswagen Golf is Europe's best-selling car. When we reviewed the MK 7 back in 2013 it gained a coveted full-marks score. But five years is a long Read more
Audi owns the fast estate car genre. Mercedes might make some enticing AMG-models which allow you to bring the dog and kids along, but no car defines that Read more
"E-Pace? Is that the electric one then?," asks a man inspecting our Jaguar SUV as we're taking photos of it for this very review.Despite Jaguar launching Read more
How much do you want an SUV? It might have escaped your notice, but every other car we now review seems to be an SUV or crossover. And every time someone Read more
We've driven it under camouflage, on ice in northern Sweden, and swooned at it in concept form in LA, but today Jaguar unveiled the production I-Pace - Read more
The XC40 is Volvo's third SUV, and its smallest to date. It slots in below the larger XC60 and biggest-of-the-bunch XC90, being the first time the company Read more
The last Peugeot 5008 was a traditional MPV (Multi-Purpose Vehicle). And nobody wants one of those anymore. So for 2018, the 5008 has been reinvented as Read more