That's because, like those peers, the Technics EAH-AZ70W earbuds come with noise cancelling tech to drown out the hum of a daily commute.
Each earpiece comes with a 10mm driver made up of a graphene-coated diaphragm and acoustic control chamber. Technics claims this "enables transparent, high-pitched and clear middle sound ranges".
The dual hybrid noise cancelling technology employed combines feedforward and feedback methods, along with digital and analogue processing, to actively minimise ambient noise heard outside and inside the headphones.
They are Bluetooth-enabled, with a touch sensor and, like the Sony rivals mentioned, offer simultaneous left and right reception for streamed audio rather than relayed from one to another. This reduces the likelihood of delay.
IPX4 splash resistance is on board, so they can be used in wet weather conditions and while working out. And, battery life is claimed to be six hours of general use with noise cancelling switched on. The charging cradle provides a total of 18 hours of playback.
The EAH-AZ70W true wireless headphones will be available from May in either black or silver. The new headphones will cost £239 in the UK.
Panasonic has also launched a new range of in-ear headphones that uses many of the same technologies as the Technics models but with a smaller 8mm driver. The S500W will cost £169, while the S300W will cost £109 but not come with Active Noise Cancelling.