For those who keep track of audio brands, you might know that Gibson had the license to Philips Audio. When Gibson filed for bankruptcy in 2018 that obviously left Philips Audio in a bit of a pickle.
Now the licence for Philips Audio has been handed to TP Vision, the company that has been successfully producing Philips TVs for a number of years.
The result is that the Philips Audio business is going through something on a refresh. Sticking to sound principles of quality, simplicity and affordability, Philips Audio will continue with a range of products across soundbars, Bluetooth speakers and headphones initially running with its most popular lines - and promising a bigger refresh of new products at IFA 2019.
For now, however, the company has announced a set of true wireless headphones. Growing in popularity, these Bluetooth headphones give you a completely wire-free in-ear experience, while the case will recharge them up to three times.
That means you can get around 12 hours of play time from the headset before you need to charge it all up again.
Philips' play here is really about price though, with the SHB2505 coming in at under £100. They are also available in a range of colours, with Philips targeting younger users.
The new true wireless headphones will also come with a range of tips and a fin design to ensure that they stay put, even when exercising.
There's no word on exactly when they'll be available.