Apple-owned Beats by Dre have teamed up with Japanese fashion brand Sacai to launch a new pair of earbuds.
This collaboration was already unveiled at Sacai‘s Fall/Winter 2019 runway show in Paris, but now, it's officially releasing. It consists of Beats X wireless earphones in three new colourways: Burned Red, Deep White, and True Black. The collection is inspired by jewelry and features customisable, magnetic beads that are attached to the neckband and allow the product to be worn as a necklace when not in use.
To be clear, these are the same Beats X you know and love, but with a Sacai design. Features include an eight-hour battery with "Fast Fuel" charging that promises to provide two hours of playback off a five-minute charge. The wireless earphones also come with "RemoteTalk" functionality, so you can access your phone and adjust playback at the same time. Lastly, there's a Sacai-branded carrying case included.
Check out the video above for a behind-the-scenes look at the creation of these earbuds with Sacai founder and designer Chitose Abe and Beats president Luke Wood. They discuss the process, their influences, and mutual appreciation, all from Sacai's headquarters in Tokyo.
Priced at $150, the Sacai x Beats By Dre Beats X collection will officially launch from 4 March. You can buy them online at Apple.com.