Audio-Technica is no stranger to true wireless headphones, but now it has revealed a noise-cancelling pair here at CES 2020

The new $249/£209 headphones sit above Audio-Technica's other true wireless earbuds and undercut Apple's AirPods Pro on price in the UK (though matches it in the US).

The ATH-ANC300TW make use of Audio-Technica's established QuietPoint noise-cancelling tech. As with other noise-cancellers, each earbud contains two microphones (one behind the driver and one inside the tube) which pick up noise from around you. 

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As well as supporting Bluetooth 5.0, they're powered by Qualcomm's TrueWireless Stereo Plus for reliable streaming to both buds simultaneously. As they're Qualcomm-powered, there's also support for aptX HD, too. 

Battery life is slightly better than many rivals, with 4.5 hours and an extra 13.5 hours from the charging case. 

5.8mm carbon-coated drivers are used so expect them to be able to pack a decent audio punch, certainly compared to many other wireless earbuds on the market. 

The earphones work alongside the Audio-Technica mobile app which enables you to choose from set presets; airplane, on-the-go and office/study. You can also check battery life and get a fix on the location of the earbuds if one has been misplaced. 

In other news from Audio-Technica at CES 2020, the company showed off a new premium gloss black AT-LPW50PB belt-driven turntable priced at $399/£379.

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