(Pocket-lint) - You might not think Apple is a headphone company, but it makes simple earbuds and the wireless AirPods. And it owns Beats. Now, it looks like it'll soon launch yet another audio product, rounding out its growing headphone portfolio.

Apple is planning to release its own brand of over-ear headphones, and they could arrive as early as the second half of 2019, according to Bloomberg, which subtly mentioned this tidbit in a recent report about Sonos developing a high-end pair of wireless, over-the-ear cans. Bloomberg has in the past claimed that Apple's own headphones could launch as early as this year; it is currently making clear the "second half" timeframe for a potential release date. 

These upcoming headphones are expected to use Apple branding and will be pitched as higher-end headphones, especially compared to the company's existing line of Beats headphones. Apple reportedly wanted to introduce the headphones by the end of 2018, but it ran into development challenges.

Respected Apple analyst Ming-Chi Kuo was the first to claim Apple's was working on a pair of premium over-ear headphones. He said they should be "as convenient as AirPods with better sound quality", which makes us wonder if they will feature Apple's W1 chip, which are found in the AirPods

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Apple's over-ears are also rumoured to feature noise cancellation technology.

Writing by Maggie Tillman.