The Jawbone 2 from Aliph has officially launched in the UK following a launch party attempting to appeal to the London fashionasta crowd.

Behind the fashion pretence, the new Bluetooth headset is half the size of the old model and now includes "NoiseAssassin" technology, an improvement on the noise cancelling tech of the original while there's a faster processor for the heavier signal processing in order to cancel out ambient noises better.

Weighing in at 10 grams, a new fast charge battery can juice the Jawbone up to 80% capacity in 30 minutes, but the overall battery life has suffered from the original's capacity, with 4 hours of talk time and 8 days of standby.

The new headset will cost the same as the old: £79.99 and is available now in retailers like Carphone Warehouse.

Let's hope that you don’t have to look like the model its chosen to show off the headset. Handsome.